Why Become a ROYD distributor?

ROYD Tool Group products

Are you a builder’s merchant looking to give a boost to your sales? It’s time to discover the endless opportunities by becoming a ROYD distributor. ROYD Tool Group are always on the lookout for new and eager distributors. With a passion for providing the ultimate solution to our customers, we’re committed to providing excellent distributor support.

Who are ROYD Tool Group?


ROYD Tool Group are a house of brands and our mission is to focus on one market at a time and lead it through innovation. Our brands consist of TRACER professional construction makers, SMART multi-tool blades and accessories and Optimaxx Extreme Performance Woodscrews. Through focusing on one market at a time we’ve been able to bring in unique and award-winning products into all three brands.

What are the benefits of becoming a ROYD distributor?

  1. Maximise sales

Making sure our brands and products are a good fit is essential to us. For this reason, we work with each of our distributors cooperatively, rather than purely on a transactional basis. Therefore, to help you maximise your potential sales, we will actively seek to find the best products for every new distributor. Plus, you will receive additional support depending on your exact needs. This is a very important part of the support we provide to our distributors and a core principle we believe sets us apart.

  1. Excellent customer support

Every new distributor will be provided with an account manager who will always be available to handle your needs. Alternatively, should you need any assistance, our friendly and professional customer support is available over the phone or email from 8am to 5pm Monday to Friday.

  1. Effective point of sale

 To help give a boost to your sales, we have developed a range of exciting point of sale options for each ROYD brand. Including product promotion stickers, window stickers, A3 posters and outdoor vinyl banners.

Plus, we have a range of ROYD counter displays available to ensure our products remain available to your customers. Including the TRACER compact counter display unit containing the Deep Hole Pencil, Double Tipped Marker Pen and 120mm Lead set. Along with our new SMART Blade Set display containing 30 of our excellent 8-piece blade sets. This blade set contains 8 of the most popular cutting blades with a quick release shank to suit almost every multi-tool.

We have invested heavily in developing our brands to become well recognised, with products that are self-explanatory and have wide appeal. Using a combination of industry leading counter display units and a popular range of products, our display units are the perfect way to utilise your countertop and point of sale areas.

  1. Marketing support

At ROYD, we understand the importance of helpful marketing content. This is why we will support you with your own efforts by providing access to our wide range of marketing assets. Along with ongoing brand marketing campaigns and social media collaboration to increase your brand awareness and drive demand.

  1. Next day delivery

As part of our commitment to providing distributor support, we offer fast and efficient delivery service for your convenience. All orders placed before 3pm will be delivered the next day with delivery tracking available. Ensuring that our customers receive their goods in full and on time is essential to us. With over 97% of orders delivered in full and on time, our delivery service is quick, easy and suitable for your schedule.

How do I become a ROYD Distributor?


Interested in becoming a ROYD distributor? Complete a form today and a member of our team will contact you shortly.

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