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About

About us​

The ROYD Tool Group are ‘leading the market through innovation’.

Focusing on one market at a time and aiming to be the best in the world at it. Driven by innovation, team spirit, and a passion to provide the ultimate solution for our customers; we’re committed to excellent customer service and distributor support.

The ROYD Tool Group brands consist of TRACER professional construction markers, SMART multi-tool accessories and Optimaxx extreme performance wood screws.

Tracer logo
Smart logo
Optimaxx logo

We are very pleased to have partnered with Citation Ltd and QMS International Ltd, for all our HR & Employment law, H&S, Environmental and Quality control.

This ensures all products, processes and people are working to a globally recognised standard, and our distributors can be sure of market leading products and a guaranteed high level of service.

Our ISO9001 and ISO14001 have also been instrumental in continually improving assured product quality and supply, as well as driving improvements towards our environmental targets.

ISO-9001-14001-2015-Citation-Approved

Values

Know our customers and understand their needs

We take time to study each and every customer to develop an understanding of their needs, their customer base and their expectations.

Work with our customers to help them reach their goals

We fully understand that every Distributor needs a Multi-tool solution that will not only maximise potential customer sales, but also from as few lines as possible. In a rapidly expanding market we work with every distributor to ensure they have the very best solution for ALL their customers.

Listen carefully, communicate clearly, respond promptly and keep our promises

We say what we mean with integrity and honesty in the very best interest of the customer and appreciate that prompt responses are essential to supporting our distributors fully.

Challenge convention and do what it takes to deliver the best possible solution

We enjoy being the best at what we do and constantly like to constructively challenge what we offer and how we work, looking for fresh ideas and new solutions in view of staying ahead of the market.

Have clear objectives, bring out the best in one another and enjoy what we do

We know exactly what each team member is expected to achieve and like to work together to deliver customer satisfaction. Work as a team, take personal responsibility and constantly seek to improve.
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