ROYD will be at the Cologne International Hardware Fair 2022

We at ROYD UK are excited to announce that SMART, TRACER, and Optimaxx will be at The International Trade Fair 2022 (Eisenwarenmesse). The show is making its return after a several-year absence following the COVID-19 Pandemic which has disrupted so much in recent years. Hosted in Cologne, the fair will run from 25th – 28th September and will be an opportunity for 2000 suppliers to showcase their services. Previous shows have proven to be massive hits, seeing over 47,000 attendees coming from 143 visitors.

This is a huge opportunity for the ROYD Team. With so many potential international partners in attendance, we are putting our best foot forward by investing in the largest trade show stand we have ever had. The 95-square-metre stand will represent the combined hard work from a variety of departments at ROYD. All have gone the extra mile to make sure that we have a quality showing that will set us apart from the competition.

The fair will allow us to connect with new partners on a massive scale, we will have plenty of room for direct consultation with our sales team. Plus, with all three brands being spotlighted at the event, we want to offer a taste of what attendees can expect from SMART, TRACER, and Optimaxx. For example, a major talking point for us will be the production of our Made in Britain Starlock Blades. This is an overhaul in some of our key operations that allows us to guarantee the quality of our products. As for TRACER, we are looking onward to new international markets, so this is a perfect potential launching point for this. We will celebrate TRACER’s success and continued growth, with a new addition to the range being introduced this quarter. Finally, Optimaxx, which has been a huge rising star for us at ROYD, will be given a brilliant international showing. Its dramatic growth in the UK wood screw market will be
a huge focus as we look to the future and evaluate where to take things next.

A particular priority for ROYD will be to promote our “Zero100” Sustainability campaign. The initiative will eliminate single-use plastics from our packaging and wider supply chain by 2023. This is a key component of our continued drive towards a more environmentally focused future for ROYD. The ultimate goal is to hit complete carbon neutrality by 2025.

If you are heading to the show, be sure to come by and see our stand and talk with our expert sales team.

Learn more about the International Hardware Fair 2022. Get in contact with our sales team ( now in order to secure your free tickets to the event. We hope you can make it.

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