Top 3 Reasons to Love Independent Merchants

Independent merchants have undoubtedly played a huge role in leading the fast-paced growth of the country, as have other independent businesses. They boost the economy, create jobs and ultimately engage with the community. With some independent merchants experiencing COVID related challenges, independents need the support from their local communities now more than ever.

To this end, as part of the NMBS #LoveIndependents campaign, we want to show our gratitude and support to independent merchants by sharing our top 3 reasons to love independent merchants.

Reach the Heart

Firstly, independent merchants are part of the beating heart of the community who thrive when local tradespeople make full use of them and support them. When you buy from an independent your purchase goes much further as it is guaranteed to be a significant part of their monthly intake.

Find the Passion

Independent merchants maintain their focus on reviewing and constantly improving services to satisfy loyal customers. As a result of providing fantastic service and solutions, you will usually find a family of tradespeople using the same independent for decades. In most cases, tradespeople view their independent as their one and only supplier or stockist and feel disloyal going elsewhere.

Know the Love

By working with independent merchants, you can have the experience of working together for mutual growth and prosperity. Similarly, independents have a great interaction with their customers. By supporting your local independent regularly as a customer, you can build a relationship and make your shopping experience more enjoyable.

How can tradespeople support independent merchants?

It’s not always easy knowing how to do your bit to support your local independents. Here are some ways you can help, with most of them being completely free.

Buy from them

First, the obvious one. Nothing will support your local independent more than buying from them.

Spread the word

Leaving a positive review on Google or social media takes minutes and the benefit to the independent is huge. If you had a good experience, leave a review to help the independent attract more tradespeople.

Recommend to family and friends

Word of mouth is one of the most powerful marketing tools for any independent business. So, if you have family or friends in the trade, simply sharing your experience with them can provide huge value.

Send them a personal message

One positive message can make someone’s day! So, drop your local independent a message on social media or over email to let them know how much you love their business.

Are you an independent merchant looking to maximise your sales? ROYD Tool Group are an owner of three brands with award-winning products and offer a wide range of effective point of sale to maximise sales. Contact us today to become a ROYD stockist.

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